What We Do

What is my role here at 307? I've been asked that. I've also asked myself that question.

I'd like to think I'm the founder, owner, operator, CEO, CFO, and Grand Poobah of this operation but a bit of observation has shown that I'm not. Some time ago, after trying another company's offerings, I got the idea in my head to make my own beard balm and conditioning oil. I researched it, priced it out, made some plans, and was then distracted by something shiny.

When we actually went into business I figured I'd wear all the hats: marketing, manufacturing, web development, shipping and logistics, etc.. My wife, an awesome woman and an oftentimes formidable and cunning individual, quickly took up the yoke of crafting the stuff. She also stepped to the plate and sourced out suppliers, designed our labeling, business cards, and website. She set up our LLC, even though I'm the one with a legal background. She's a social media wizard, too.

Very quickly I found that my role was “smell tester” and I get to add a lot of input on the development of new products, the refinement of existing lines, and the overall direction of the company.

Basically, I'm like Captain Kirk, boldly commanding Starship 307 on its mission into the inky unknown! Just like the good Captain I'm really just sitting in my neato chair in front of the big screen trying to hear what's going on over the sound of my awesomeness. Meanwhile, Scotty is darting to and fro keeping the thing together. Sulu steers us safely past comets and meteors. Uhura keeps us in contact while Spock analyzes the data. To be blunt, Leah does all the important stuff that gets things done. She's the crew that brings the ship to life. I'm just the strategist and spokesman. It's a pretty cushy gig thanks to all the hard work of my crew. I meet new people and represent the company, and once in a while I get to fight an alien. Well, that's a story for another time.

So, as Captain of this vessel, I would like to thank and commend the crew for a job well done. Thanks, Leah. You're awesome.



Posted on July 9, 2015 .